How are youtubers becoming celebritys
- Lara Rayner
- Oct 20, 2016
- 2 min read

When YouTube was created in 2006 no one would have thought it would have taken off the way it has now 10 years later! One Hour of video content is uploaded onto YouTube every second and YouTube Stats state that the Site Has 1 Billion Active Users Each Month. Even if you are not an active user, i'm sure everyone has at least used YouTube once or twice as it is by far the most popular video platform. With the diversity of the content is so vast, there will always be a video or tutorial to fulfil everyone's needs.YouTube has been the basis for multiple successful content creators, musicians, gamers,actors and comedians over the last 5 to 8 years.
So why have YouTubers become so popular? For teens and young adults they're today's role models. Because it is so easily for anyone to upload a video on YouTube the YouTube role models are normal average people sharing their lives experiences and talents. I think this is why people really connect with the YouTubers they're watching, because they are so relatable, which is a vital role in gaining popularity. YouTubers don't have a high profile life, or particularly look the celebrity way which is something that is great about YouTube, it's all about the content being created. YouTube gives young people an opportunity to share what they love and be whoever they want which could gain them a carer over time, which compared to TV is slim to none.
By establishing relationships with their subscribers, YouTubers are creating a new kind of celebrity which is primarily formed based on the popularity of their personality and lets the honestly of peoples thoughts and opinions shine through. Now with the up-growing popularity of YouTube, creators are now making it their full time carer. Many people are making a lot of money on YouTube, either through the associated advertising revenue or just by using their channels to grow even more popularity. YouTubers also often get approached by brands, which send them free products to try or review on their channels to their subscribers. Full time Fashion and beauty YouTuber Zoella started her channel and blog in 2009. Now to date Zoella has over 11 million subscribers, a debut novel "Girl Online", a whole range of lifestyle products and is a massive internet sensation. Zoella is a great example of just what YouTube can do for an average girl who started making videos in her bedroom and how anyone can so easily become an internet celebrity.





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